Factors That Affect Search Engine Rankings

Most of the top results have the following in common:

  • They are easy to use, navigate, & understand
  • Provide specific & actionable information relevant to the query
  • Accessible & simple but professional designs for modern browsers
  • Provide quality & credible content

–> Search Engines see how people interact with websites in order to rank its quality.

Usability & User experience

Basically, if people are sharing your content, liking it, commenting then this raises the ranking.

Engagement metrics

Do people stay on your page or do they go back to the search results & click on another link?

Machine learning

Google introduced its panda update which is an algorithm that could accurately predict what websites people would consider to be low quality.

Linking Patterns

Even though it’s more complicated than just how many people share, like, rate, & comment your material, it is still the cornerstone of search engines.

 

How do you ensure that you get a high-ranking?

Simple; 1) use creativity & 2) use high quality writing, multimedia images/videos coupled with examples that help the person searching for it solve a problem or answer a question. It doesn’t have to be fancy, as long as it gets the job done.

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